Mini: Less a Car, More a 360 Attitude?

I have to admit there isn’t much about the modern day Mini that I don’t like; it’s the interpretation of something that was iconic back then that just effortlessly evolves to be better today with each new twist and change.

Much like the excitement Apple Mac creates with new products, compared to using ‘just’ a PC.

And where Mini don’t miss the trick is the 360 degree view of everything ‘Mini’ -- so if you’re in the market for a new car it’s not hard to get excited by the prospect of owning ‘your’ Mini. Which is why their marketeers must enjoy going to work!In the last few hours we’ve received the latest e-shot for the new Mini Countryman, which doesn’t fail to catch the eye and engage the recipient. And, again effortlessly, leads you from email to Mini web site and onto YouTube.

See for yourself!